Title

Pola Pikir Kewirausahaan Sosial Pada Kelompok Sadar Wisata dalam Mengembangakan Destinasi Wisata yang Memberikan Manfaat bagi Masyarakat Lokal Dalam Era Digital

Abstract
Indonesia's potential as an archipelagic country and having complete natural attractions such as mountains, seas, caves, is a gift from the Almighty, which is not owned by other countries, from all the completeness of these attractions. The government has prioritized supporting the tourism industry so that it is expected to become the main foreign exchange earner after natural resources such as oil and gas. Meanwhile, the Philippine Department of Tourism recently launched Future Farms, a digital campaign to promote agricultural tourism, which offers tourists a refreshing environment and new experiences after the pandemic. Farm tourism is an additional activity to farming and provides an additional source of income. It attracts visitors with activities such as harvesting fruits and vegetables, feeding and caring for farm animals, fishing, camping, hiking, and tasting local cuisine. Moving the tourist destinations of the two countries requires the involvement of local communities who are categorized as having a social entrepreneurial spirit. According to the social entrepreneurship mindset, social entrepreneurs have the character of being (1) collaborative, (2) concerned with social missions, (3) having creative and innovative ideas, (4) confident, (5) daring to take risks and challenges, (6) having a leadership spirit, (7) optimism, and (8) adopting digital/technology. Based on this, we want to try to test whether the pattern of entrepreneurial social thinking is already attached to the tourism-conscious group. and also the readiness of the right technology for tourism-aware groups towards the management of tourist destinations. This research was conducted using a quantitative method with a unit of analysis of 90 tourism awareness groups from all tourist destinations throughout Indonesia with the aim of seeing the influence of the entrepreneurial mindset of tourism-conscious groups and technological readiness in creating tourist destinations.
Keywords
Socialentrepreneurship, digital technology, sustainability, tourism village, community empowerment, tourism awareness
Source of Fund
International
Funding Institution
BINUS
Fund
Rp.45.000.000,00
Contract Number
029/VR.RTT/III/2023
Author(s)
  • Agung Hari Sasongko, S.T., M.M., CDMS, CCP

    Agung Hari Sasongko, S.T., M.M., CDMS, CCP

  • Dr. Glory Aguzman, S.Sos., M.M., CDMS, CCP

    Dr. Glory Aguzman, S.Sos., M.M., CDMS, CCP

  • Nadira, S.Kom., M.M.

    Nadira, S.Kom., M.M.

  • Chairani Putri Pratiwi, B.Sc., M.Si.

    Chairani Putri Pratiwi, B.Sc., M.Si.